Our story is different from the traditional stories of coffee-growing farms. We did not inherit a farm that was already growing coffees, or implemented the traditional techniques for identifying and commercializing green beans.
Our vision about our country’s coffee-market is one in which growers are being asked to deliver a high-quality coffee that has to meet the highest standards required by the specialty coffee industry; the reality is that most of them don’t have the right equipment, knowledge, infrastructure or resources to deliver such quality.
In 2011 we decided to start our life´s project: a coffee farm that would challenge the status quo of the coffee industry. We looked at over 100 farms throughout the first year, searching only for the perfect “ecotopo” that could meet the strict search criteria that we had.
In November we finally found a magical place and purchased an 18-hectares land that was used for cattle farming during the last 10 years. It was everything we dreamed of: mountain, forest, river and neighboring coffee growers.
Our coffee tells our story. A story of commitment to constant innovation. We wanted to spread the word; to call out on all of who are discerning, dedicated and different as we are. Those in an insatiable search for quality and environmental sustainability, and especially those who value the coffee grower’s well-being.
We harvested relationships that supported our purpose and helped in giving a clear and loud voice to our project. We worked side by side with our partners: Roasters and Baristas around the world who shared our view of the industry and decided to include our coffees in their stores.
By the end of 2016, thanks to an overwhelming support from clients around the world, we had set a new record for the highest price ever paid in Colombia for green coffee, won more than 15 regional and national championships and had our first shot at the WBC. But most importantly, we had proven that producing fine colombian coffees using a purpose-driven model that shares value with the neighbouring community was possible.