The region is in the south-east of Minas Gerais, more commonly referred to as Alta Mogiana Mineira, a traditional coffee region that produces outstanding Brazilian coffees. One of the standout features of this region is the combination of altitude and average temperature during the year, which produces high content of natural sweetness. The altitude in this region ranges from 1080 to 1270 meters above sea level.
Alta Mogiana is the name given to a selection of highest-quality coffees from a group of around 100 smallholder producers in the Mogiana coffee-growing region of Brazil. The region itself takes its name from the railway system, Railways Mogiana Company, which was built in 1872 in order to transport the huge volumes of coffee that were being grown in the area. The harvest on these coffees is primarily done mechanically, with a quality sort after harvest and before drying.